Hyunchae Cheong 정현채
Born in Seoul, Korea.
Hyunchae graduated from the Doctoral Degree Program of the Graduate School of Art and Design, Tama Art University, in 2019 (PhD). She is a designer & creative director, and her talents cross-over art, design, concepts and styles with consistency of smart thinking always at the heart of her work. She has worked as a designer at Kenma. Inc and then as a creative director at Samsung Electronics Japan. Her current research is focused on “Design Potential in the Age of Shared Value (New Paradigm of Social Design).”
Educational background
2016.04 - 2019.03 [Japan] Tama Art University Ph.D. in Art
With the support of the Japanese Government (Monbukagakusho: MEXT) Scholarship.
2014.04 - 2016.03 [Japan] Tama Art University Masters in Design
With the support of the Japanese Government (Monbukagakusho: MEXT) Scholarship.
2009.03 - 2013.02 [Korea] Tongmyong University Bachelors of Visual communication design
Business career
2022.04 - Present [Japan] Tama Art University, Assistant Professor
2019.12 - 2022.04 [Japan] Samsung Electronics Japan, Creative Director
2019.04 - 2019.11 [Japan] Kenma Inc. , Designer
2014.03 - 2019.03 [Japan] Freelance Graphic Designer
2012.03 - 2014.02 [Korea] kidp(Korea Institute of Design Promotion), Graphic Designer(KDM 5th)
Exhibits
2021.09 [Japan] NA(EGO), Exclusively personal stories: Duo Exhibition
2020.07 [Korea] KWVD International Invitational Exhibition 2020
2019.03 [Japan] Tama Art University Ph.D. Graduation Exhibition 2019
2017.11 [Japan] 2017 Challenge Art in Japan, Exhibition: Artwork
2017.09 [Japan] ACT(The Artcomplex Center of Tokyo) International Student Fair Program, Exhibition: Recycling Design
2017.07 [Korea] 84TH GAKUM "Fill colorful sympathy on the moment", Exhibition: Illustration Design
2015.10 [Korea] 2015 ECO-EXPO KOREA, Exhibition: TU.V
2015.10 [Korea] UPCYCLE 2nd BIRTHDAY, Exhibition: TU.V
2013.12 [Korea] 2013 Seoul Design Festival, Exhibition: TU.V
2012.12 [Korea] 2012 Seoul Design Festival, Exhibition: Team Andamiro
Experience
2020.03 [Japan] UI・UX Design for Galaxy Brand Store in Amazon JP
2020.02 [Japan] Logo Design for Lifestyle Platform "MY NEST"
2020.01 [Japan] OOH・DOOH Design for Galaxy JP
2019.11 [Japan] Korean Chicken Specialty Restaurant "55chicken", Brand Identity Design
2019.10 [Korea] Wedding Invitation Design
2019.07 [Japan] Shionogi & Co., Ltd., Shionogi Education and Training Center, Total Branding
2017.11 [Japan] 2017 Challenge Art in Japan, Art Direction (#TAMABI_HAKASE)
2017.09 [Japan] Album Jacket Design for "OMIYADENKITEN"
2017.06 [Korea] Book Cover Design for "Publicity of agricultural brand"
2017.05 [Korea] Meal-Kit subscription service "Weaning food", B.I Renewal
2017.03 [Korea] NAMHAE Rainbow Meditation Center, Brand Identity Design
2015.08 [Korea] 2015 Busan International Advertising Festival YOUNG STARS Participation: Team TAU
2015.04 [Japan] Flower cake specialty store "APPUCHIMA" Brand Identity Design
2015.03 [Japan] ADK WAKAMONO STUDIO Bizcon Participation: Team T-g`s
2014.11 [Japan] "Banya" Co., Ltd.; part-time graphic designer (2014.11~2015.05)
2014.09 [Japan] "Korean food restaurant 7080 TOPPO-GI" Brand Identity Design
2014.08 [Korea] 2014 Busan International Advertising Festival YOUNG STARS Participation: Team TAMATAMA
2014.04 [Korea] Established Upcycling Design Brand TU.V (2014.04~present)
2014.03 [Japan] "Happy Food" Co., Ltd.; part-time graphic designer (2014.02~2014.11)
2013.05 [Korea] Busan city business card design project
2013.01 [Korea] Design company 'DNI Communication' Regional characterization project (Daehan pottery package · design)
2012.12 [Korea] (Royal College of Art) RCA-KIDP Winter School 2012
2012.07 [Netherlands] TU-Delft / Delft University of Technology Faculty of Industrial Design Engineering
2013.07 [Italy] Exprientia S.r.I Design Creative workshop
2012.06 [Korea] Logo Design for NANUM Community
2012.06 [Korea] Participation in Busan City Hall 'Cafe C' B.I Development Project
2012.03 [Korea] Busan Design Center · Korea Design Membership passed (5th-period member, 2012.03~2014.03)
2011.10 [Japan] Asia-Pacific Festival (Fukuoka) Pusan City Public Relations University Student Representative
2011.08 [Korea] Tongmyong University Global Frontier '緑 Project
2010~2012 [Korea] Study of sign information, providing methods important to the lives of the visually impaired (Researcher)
2010.10 [Korea] The 6th Busan World Fireworks Festival Evaluation Team (Japan Questionnaire)